Running a business of any kind is very difficult. Around every corner are potential banana skins and you need to be keeping an eye on everything at all times. Sales, finances, new business development, marketing, the lot. But there are three things that you have to remember at all times:

1 – The purpose of being in business is to make a profit. Nothing else really matters.

2 – Making sales is what business is all about. However good you are at the other elements, if you can’t sell you need to find a way to change that and fast.

3 – Sales is the foundation of any business but cash management keeps you in business. Manage your money in the right way and you’ll never have any problems.