There can often be a temptation to dial back your efforts on a project you don’t enjoy. Something or someone is annoying you and you don’t really feel it’s worth it to deliver the best you can. I had an instance today where I had this choice and it can be very easy to go for the soft option and sit back, shrugging your shoulders as you think to yourself, “no-one’s going to notice…”.

Do great work when you’re on the clock and someone else is paying your wages, whether it’s a client or your employer. Settling for mediocrity has no value and all it does is put you in the same bracket as everyone else who is looking at life the same way as you. Stand out, make a difference and get some satisfaction from knowing you did your best. It takes effort, determination and drive to get to where you want to be and achieve your goals, but it is truly worth it. Be known as the one who always delivers their best, no matter what the circumstances and I can assure you that you’ll always be busy.

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Ian Mountford is a Strategy Coach providing motivation and guidance to entrepreneurs, wannabe or fully-fledged. He draws from his own experience of building businesses from the ground up and spending many years helping clients to consistently achieve their goals and aspirations. Ian works with clients face-to-face and internationally.