When talking about networks and networking, it can be understood as a very general term. Our family networks, small or large, are as valid in a discussion as our wider business connections.
‘Good’ is too broad a term to use, so I’m going to replace it with ‘effective’ – successful in producing a desired or intended result (from the dictionary).
A couple of ways of determining the answer here is to look at its strength and value:
- Does it help you to answer important questions in your life and work?
- Is it a group of guys or gals you meet at the bar or coffee shop and hang out with weekly?
- Does being a part of it make you a better person?
- Is it somewhere you have fun and meet new people?
- Does it make you money?
I think an effective network has to have a mixture of these things going on within it.
Not all networks make money and some of them would never fall into this category directly, but there could be cases where a network can bring up a conversation that leads to a meeting or sale further on down the road.
The informal meetups with your friends can also be strong and supportive networks. Sometimes a chat with a trusted friend makes all the difference if you have a difficult decision to make.
It all takes an investment of time and effort (all the good stuff needs both these things). Even if it’s only making a couple of calls and being the organiser to get a few folks together every now and again, it’s worthwhile.
I’m a member of a couple of formal networks where we pay membership fees and attend regular events. These networks are great because everyone involved is well and truly committed to being a part of it and puts in effort to make sure they get value for the fees they are paying.
But being part of a sports team or a club, a yoga studio community, a book club or a music group can have the same effect.
The bottom line, for me, is that you get out of it what you put into it. And the same applies to online communities, too… but I’ll save this discussion for another day.