It’s very easy to just go for it when posting, blogging, tweeting, etc for business, but it does pay to follow the numbers and become less random. Timing of posts, quality of content, selection of the right message on the right platform – I want to get a better handle on this and hit it much harder from here on. 

Where/who are the best sources of information to help with strategising this stuff? If you are able to help me out with some suggestions this would be much appreciated.