Everybody’s specialist subject is talking about themselves. We know more about ourselves than anyone else and it’s a subject we have endless experience and knowledge of. How we use that information, especially when it comes to social platforms and our identity on the web, is massively important in relation to our own personal brand. With some thought on what we are trying to achieve we can be sure to make the right kind of impact in the right places.
Each social platform has its own reason for existing as defined by its user base and it is very important that you make sure you are using the appropriate approach for each platform. A bio that talks about how much you love acid house music and playing Sunday football is not going to hold much weight with people looking at you on LinkedIn, for example, so be sure you’ve worked this out first.
Make sure you’ve also got a really strong profile picture. A shot that captures your head and shoulders is ideal and you can get a friend to take one with your phone if that’s the best camera you can get your hands on – camera phone lens quality is excellent and a good shot will be fine for this job.
Now think hard about your strengths and make sure they are front and centre in everything you say about yourself. The majority of articles and other content you share or comment on should make it easy to see what you’re all about and your profiles should list these strengths. Search engines are also picking up keywords within profiles and it’s imperative that you get these things working in your favour.
And finally, be authentic and keep your target audience in mind with everything you do and say. Your passion for a particular topic will stand out for all to see and your highly likely to get the results you want – a strong and solid personal brand with new followers, new clients or new connections of any kind – if you use your authenticity to stand out from the crowd.
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Ian Mountford is a Strategy Coach providing motivation and guidance to entrepreneurs, wannabe or fully-fledged. He draws from his own experience of building businesses from the ground up and spending many years helping clients to consistently achieve their goals and aspirations. Ian works with clients face-to-face and internationally.














