Scrolling is a death spiral. Anything you’re working on disappears from your mind. The plot gets lost.

All that replaces the work is someone else’s life or a product you don’t need. Those best bits of the lives of others, served up in that never-ending fire hose of content.

We all get blasted by it. Anyone who says they haven’t – they can deal with it, it’s under control – is not being truthful. It’s like being on a water slide. All that can stop you once you take off is the smash into the pool at the bottom.

The remorse after any amount of time spent scrolling is hard to take. I put Instagram back on my phone about one month ago. Already I can feel its hooks are firmly embedded. I’m in, posting a little and consuming a lot, just they way they like it.

And, boy, do those five minute blocks add up. Between YouTube and Instagram I’m averaging nine hours a week. The waste of that amount of time is tangible. It’s painful to see the facts, whatever level of control I imagine I have.

The challenge is to now do something about it.

Take your own audit of how the scroll affects you. The results might spur you on to some positive changes. If you can go from consuming to producing content, for example, putting those scrolling hours to good use, things could be different.