So much stuff that we write doesn’t get read. Emails, blog posts, posts of all kinds. We just don’t have time to read everything. There’s so much coming at us today from all angles.

Brevity rules

If you can say it in 300 words or less, you’re winning. 

If you can say it in 100, the chances of what you write being seen and read increases by a big margin.

Add a call to action – eg. come and say hi on Facebook – and this post is long enough. I’ve made a point, given a tip and asked you, the reader, to do something to get you into action. 

Do you actually need much more than this? 

(And this one’s over 100, even in this short format.)