Tom Peters wrote this seminal article for Fast Company magazine a long time ago but it remains relevant, share-worthy and full of important justification for putting the effort into developing your own brand, whoever you are and whatever you do.

Read it here: https://www.fastcompany.com/28905/brand-called-you

The quick-read:

• Big companies know that their brand matters and spend zillions on standing out
• Become the CEO of ‘Me Inc.’
• The web makes it easy for you to make your branding work through lighting up your efforts
• Make your own plan and write your own pitch – what do you do that adds value?
• Market it HARD and OFTEN, any/every which way you can
• When you’ve built your brand, use the power it can give you, e.g. bigger, better projects
• Every once in a while, reinvent yourself – new goals and ideas, new definitions of success? GO!!!!